What is the process you take to discover the next big trend? Here are 5 important best practice tips to help you innovate without investing in new equipment, creating more space on the production lines or jumping into costly new product development (NPD).
If you are not a hot dog manufacturer you might not give much thought to what it takes to make a hot dog and what else you may need to make it truly craveable. However, when you use the right grill and the charcoal has perfectly glowing white embers and it sears the outside of your creation with those gorgeous grill marks it is only halfway done.
There was a time when a lot of business-to-business food companies (manufacturers, ingredient suppliers, foodservice companies, etc.) were much more followers than leaders. Me-too brands wanted to provide safe, time-tested products to their customers because the tried-and-true meant (metaphorical) bread-and-butter, financially.
